Conservation Carbon Company Blog

Value-added carbon credits for socially and environmentally aware organizations and individuals.

Carbon Neutral bra | Offsets via the Conservation Carbon Company April 15, 2011

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M&S’s launch of the world’s first Carbon Neutral bra has received tremendous publicity and we at the Conservation Carbon Company are extremely proud of providing the carbon offsets associated with this landmark carbon neutral product. We’ve aggregated much of the press coverage here – – and we’re glad to see most of it has been positive.

The Conservation Carbon Company is a partner with M&S and MAS Holdings in this. Our partners at My Carbon Stash posted about the MAS Intimates Thurulie Factory (where the Carbon Neutral bra is made) in their blog and we’ve reproduced the article here, with a few additions.

From our perspective, the Carbon Neutral bra represents exactly the sort of project we want to be involved in when creating win-win-win situations of the triple bottom line of People, Plant and Profits. Being able to partner with large corporations like Marks and Spencer and MAS Holdings is a tremendous boost to the business viability and credibility of our projects, which go beyond offsets. We aren’t trading simple licenses to pollute – in comparison to traditional mono-culture forestry projects,  our Analog Forestry projects offer a triply integrated solution to the problems of climate change, habitat loss and rural poverty. This blog post will give you an idea of the sort of work we do within the community and take a look at our Flicker account for some images of the Hiniduma Carbon Offset project.


Field Visit, Hiniduma Forest Garden Carbon Credit Project, Sri Lanka #srilanka #offsets January 29, 2011

The team at the Conservation Carbon Company made a special field visit to our Analog Forestry, Carbon Credit project in Hinuduma, Sri Lanka on the 10th of January. This was a major milestone  and we were very pleased with the outcome. Our partners at Rainforest Rescue International (RRI) did a great job in facilitating our visit.

Our priority was to meet the farmers currently on our team who cultivate the Forest Garden plots  and hand over the first batch of payments to them. In addition to this, we also inducted new farmers into our program. Furthermore, we conducted a seminar to educate and update the farmers on our activities.

Our management signs agreements with the farmers.


The Conservation Carbon Company management also made a personal inspection of each plot. Somethings that really drove home the the complexity of our conservation  efforts can be seen in these pictures of areas outside our project zone. While to the casual observer the presence of these trees and other vegetation can be be seen to be a positive sign, in fact this is not the case.

The new growth (light green vegetation in the foreground)  that can be seen in this picture is the result of the forest being cleared and outside species gaining a foothold.


After this, we had lunch at a farmer's house. While we were enjoying the panoramic view, we noticed this coconut tree (on the right of the picture). This too is an invasive species that should not be present in this area.


Following lunch, we had a hike through the forest and came across this brook that gushed clear water.



We heard numerous frogs species around it – a good indication as to the health of the local ecosystem. This also emphasised to us the importance of the location as a watershed area and why the organic aspects of our Analog Forestry and Forest Garden products  are so important. They eliminate the introduction of pesticides and chemicals into the water supply.

We also visit the nursery for native plants that Rainforest Rescue International run. Something new that they had done since our visit was to build a series of artificial pools. Their hope is that this will aid in the breeding cycle of frogs, which can be re-introduced into the wild.

Our last activity before leaving was a visit to a small local school (about 80 pupils in total). In conjunction with RRI, we distributed books and school-bags to the children. There were a couple of touching moments when the school's band played for us. Lacking the resources to purchase musical instruments, they had improvised using pieces of tube, making wind instruments out for them.The families of the children also gave us vegetables as parting gifts. We plan to to more for the school as CSR activities – our next goal is to give them grilling to secure the building against wildllife.